McKinsey: ignore Second Life at your peril

Posted on 2 May 2008 by Guy Banana Schilling

Nice little article about virtual worlds and companies

Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world’s leading consultancies has said.

Reed it all:  Times Online – McKinsey: ignore Second Life at your peril

About Guy Banana Schilling

Lost in various realities since birth, Banana currently resides on the planet earth on the left coast of California. Professionally he has held many jobs. Currently he is the Chief Metaverse Wonk and Virtual World Evangelist for Meta Magic Studio. Personally he is a long time member of the Hash House Harriers.
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