Second Life® has released its April demographics and it continues to be heavily used by older people. According to Linden Lab™, 83.79% of the population is 25 years and older, and the older users spend far more time in Second Life than younger users with those 45 and older continuing to be the heaviest [...]

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The virtual world is the newest venture into successful marketing, according to a recent study by Pepsi and MTV.
The major push, it seems, is coming from a new case study of Pepsi’s work in vMTV. An online survey of 600 consumers conducted for MTV Networks in January by Harris Interactive and MauroNewMedia looked at 300 [...]

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