Daily Archives: 7 May 2008

Second Life Usage Demographics

Second Life® has released its April demographics and it continues to be heavily used by older people. According to Linden Lab™, 83.79% of the population is 25 years and older, and the older users spend far more time in Second … Continue reading

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Metaverse Advertising / Marketing

The virtual world is the newest venture into successful marketing, according to a recent study by Pepsi and MTV. The major push, it seems, is coming from a new case study of Pepsi’s work in vMTV. An online survey of … Continue reading

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