amount of time is Second Life since August 2006

Page dedicated to some what serious discussions of metaverse development. The reality in which I am currently making a living.

Currently under development — some random thoughts that will eventually form the core of this page

Virtual worlds have immersive and interactive aspects that give the user a sense of presence with others.

Authentic experiences happen “within” an individual - the more personal they are the more authentic, because they enforce the self-image.

Treat everyone online as if they were standing next to you in real life. Source

Avatar rights: A person chooses, a tool obeys - Source

As a business strategist and social media consultant, my interest tends toward how people are using – and are transformed by - virtual spaces and virtuality.

I am “On the Net” when I am on the 2D internet and I am “In the Net” when I am on a 3D metaverse platform.

Younger demographics are harder to reach today, despite them consuming more and more media.  They are skeptical of marketing and advertising.
There are too many channels now, which means you have less control.  You need to shift your PR and Marketing goals from control to facilitation, empower employees and customers to embrace and push your brand into their own personal worlds.
If you don’t support the space with your ad dollars, your competitors will, and you’ll have lost the only avenue to these new customers.

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