At 10:45 am today, receieved an email from Linden Lab:
Hi Guy,
We’re contacting you about your use of the name SL Brand. As you know, you’ll need to change the name to comply with our trademark policy at http://secondlife.com/corporate/brand/trademark/. The name SL Brand — indicating Second Life Brand — is extremely likely to create confusion about [...]

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Laura Linden has posted a blog clarification on the whole Second Life® Trademark policy. My company name is still screwed due to claim of “SL®” being trademarked. Big bucks out of my pocket - thanks Linden Lab®!
This clarification is a well written. It is quite clear and well set out, and hits all the [...]

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In conjunction with my compatriots that blog on Second Life®, I will be going on strike due to the lack of clarification from Linden Lab® with their trademark claims - not one more mention of Second Life® in this blog for at least three days!
Gwyn’s Home
What is this Crap?

Update 2:11 pm April 15
Complete list complied [...]

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I did a little research on the Second Life trade mark. Looks like the Linden Lab just got them in February, about six of them. That explains the timing of this crap.

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From Linden Lab

More on the Trademark Policy
Tuesday, April 1st, 2008 at 7:50 PM by: catherinelinden
Thank you for all your feedback over the last week. I’ve read your comments, seen your blog posts, gotten lots of emails and hear your frustration with the new trademark policy. I know many of you feel it’s confusing and I’d [...]

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From Massively - April 1
Linden Lab’s PR agency have responded to our list of questions about assorted Second Life trademark issues, related changes to the Terms of Service and so forth with a notice that rather than answering the questions directly, Linden Lab is preparing another blog post which is intended to address many of [...]

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The more I think about it, the madder I am getting about the new trademark policy from Linden Lab in regards to Second Life and the usage of “SL” in naming. When I started in April 2006, I read through all of the copyright guidelines just to make sure that using SL was [...]

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Zoe is brilliant - BRILLANT!
Zoe Connolly ®

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When Gwyn speaks - I listen - and the Lindens better -
Second Life® Bloggers Require Clarification

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The Lindens have announced a new / revised trademark rights for them… could be problems for SL Brand. Then again, I do have prior art from around May 2006 when I registered the name as website.
License To Use SL™ or inSL™

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